NDA protected Your branding, our work US-based analysts

White Label SEO Services for agencies that want a real SEO team without hiring one.

We're the SEO department behind your client roster. Branded work product, your colors on every report, full NDA coverage. Your clients never know we exist unless you choose to introduce us.

  • Technical audits, content, and link building
  • Monthly reports under your logo and brand
  • Your domain and email on every report
  • You set client pricing, we set wholesale rates
Sample report · your branding
April 2026
Quarterly SEO Performance · Client Account
Prepared by Your Agency · client.example.com
Organic traffic
42,318
↑ 38% QoQ
Top 10 keywords
217
↑ 64 new
Conversions
1,142
↑ 22% QoQ
Top performing pages
/services/...
88%
/locations/...
64%
/blog/...
51%
Confidential · Prepared for client Your Agency · contact@youragency.com
Mutual NDA signed before kickoff
Your logo on every report
No offshore handoffs
You own all IP and reports
100%
NDA protected
Every engagement starts with a mutual NDA. Your client list is never disclosed.
0
Offshore handoffs
Work stays with US-based analysts. No timezone delays, no language gaps.
2-3x
Typical markup
Wholesale rates designed to leave you healthy margins on every client.
5-7
Days to onboard
Standard timeline from signed agreement to first work product going out.
What you can resell

Three pillars, every one branded as your work

Pick the pillars that fit your client roster. Some agencies use us for all three, others only need one or two.

Technical SEO audits

Full crawl analysis, Core Web Vitals, schema, indexation, redirect chains, and prioritized action plans. Delivered as branded Excel workbooks plus exec summary PDF.

  • Screaming Frog deep crawl
  • Core Web Vitals diagnosis
  • Indexation and crawl budget review
  • Schema markup recommendations
  • Prioritized fix list with effort estimates

SEO content writing

Blog posts, landing pages, and product copy written by US-based writers. Full keyword research, schema setup, and CMS upload included. Drafts sent for your review before publishing.

  • Real human writers, no AI drafts
  • Keyword research per piece
  • Schema markup and on-page SEO
  • CMS-ready or published direct
  • Brand voice calibration in month 1

Link building and reporting

White-hat link acquisition through digital PR, guest content, and broken link reclamation. Monthly branded reports show what was earned, what it's worth, and where the agency stands.

  • Digital PR and HARO placements
  • Guest content on real publications
  • Broken link and unlinked mention reclamation
  • Branded monthly performance reports
  • Live Looker Studio dashboards optional
Build vs buy vs partner

The three options agencies have for offering SEO

Most agencies pick one of these three paths. Here's what each one actually costs, and the tradeoffs you sign up for.

Hire in-house
$75k–$120k
Per analyst, per year, fully loaded
What you get
  • Full control over methodology
  • Direct client communication
  • Recruiting cost and ramp-up time
  • Benefits, taxes, PTO, equipment
  • Burned if they quit or get poached
  • Tool licenses on top of salary ($300-$800/mo)
Offshore freelancers
$15–$40
Per hour, variable quality
What you get
  • Cheap on paper
  • Easy to start
  • Quality varies wildly by individual
  • Timezone gap delays revisions
  • Language nuances missed in writing
  • Client churn risk if quality slips
Recommended
Whitewater white label
$800–$3,000
Per client, per month, all in
What you get
  • US-based analysts, no offshore
  • NDA protection and IP ownership
  • Branded reports under your agency
  • 2-3x markup keeps margins healthy
  • No salary, no benefits, no equipment
  • Scale up or down per client without firing anyone
The unit economics

What white label actually does to your agency's bottom line

Three scenarios based on agencies we work with. The math compounds quickly once you have more than a handful of SEO clients on the books.

Small agency
5 clients
All on Standard tier ($1,500 wholesale per client)
Wholesale to us $7,500/mo
Retail to clients $17,500/mo
Monthly margin $10,000
Annual margin
$120,000
Enterprise agency
40 clients
Heavy Standard and Premium, some custom
Wholesale to us $72,000/mo
Retail to clients $180,000/mo
Monthly margin $108,000
Annual margin
$1.3M

How to read this. Wholesale is what you pay us per client per month. Retail is what you charge your client (typical 2-3x markup). Margin is what stays with your agency after our invoice. No salaries, no tool licenses, no recruiting. You set client pricing, we set wholesale, you keep the spread.

What's included

Everything your agency gets, branded as yours

Branded reporting
  • Monthly PDF reports under your logo
  • Your colors, fonts, and brand voice applied
  • Live Looker Studio dashboards on request
  • Custom report templates per client tier
  • Executive summary written for non-technical clients
Account management
  • Dedicated account manager per agency partner
  • Weekly check-ins or monthly, your call
  • Slack channel or email, your preference
  • White-label client call support available
  • Quarterly strategic reviews for active accounts
Deliverables and IP
  • All deliverables in editable formats
  • Audit data and crawl files included
  • Content drafts in Google Docs or Word
  • Templates customized to your brand
  • 100% IP transfer to your agency on payment
Our process

From signed agreement to first branded report in 30 days

Predictable workflow that lets you forecast client onboarding and revenue with confidence.

1
Day 1 to 2

Agency onboarding

Mutual NDA signed. Brand assets, voice guidelines, and report templates captured.

2
Day 3 to 5

Client kickoff

You introduce us as your team (or don't). We get access, do discovery, build a 90-day plan.

3
Day 6 to 25

Execution

Audits, content, link building, optimization. Work happens. Status updates on your cadence.

4
Day 26 to 28

Branded reporting

Monthly PDF report assembled under your agency's brand. Sent to you for review before client delivery.

5
Day 29 to 30

Invoice and renew

Single agency invoice from us covering all your active clients. You bill your clients separately.

Wholesale tiers

Three tiers, per client, per month

All tiers include branded reporting, NDA protection, and full IP transfer. Pick the scope that fits the client.

Lite
$800 / client / mo
Core technical SEO and reporting. Best for smaller client accounts or testing the partnership.
  • Quarterly technical audit
  • Monthly branded performance report
  • 10 keyword tracking per client
  • Google Search Console monitoring
  • Email support, weekly check-ins
  • NDA and IP transfer included
Talk partnership
Premium
$3,000 / client / mo
Full-stack SEO with heavy content and link velocity. Built for clients who need to win competitive markets.
  • Everything in Standard, plus:
  • 6 blog posts plus 1 cornerstone monthly
  • Aggressive link building (8-12 placements)
  • Unlimited keyword tracking
  • Conversion rate optimization included
  • Weekly check-ins, white-label client calls
Talk partnership
Why agencies pick us

Four reasons our partners stay 3+ years

Mutual NDA, every single time

Confidentiality is the entire business model. If we leaked one agency's client roster, no other agency would ever partner with us. Our default is to assume nothing leaves the partnership.

US-based, no offshore handoffs

Every analyst on your account works inside US business hours and speaks English natively. No timezone gaps to manage, no language nuances missed in client-facing copy.

You own all the IP, full stop

Templates, audits, content, reports, dashboards. Once your invoices are paid, your agency owns 100% of everything we produced. Cancel anytime and take everything with you.

White-glove client call support

If a client wants to talk to "the SEO team," we'll join the call under your agency name. Or you take it solo using our prep notes. Either way, the client experience stays consistent.

Agency questions

What partners ask before signing the master agreement

Will my clients know you exist?
No. Every deliverable is branded with your agency logo, your colors, your domain. Communication runs through your account manager, not us. We're invisible to your end clients unless you choose to introduce us.
Do you sign an NDA?
Yes. We sign a mutual NDA before any client work begins. We can also sign your specific template if you have one. Confidentiality is the entire business model: if we leaked client info, no agency would ever work with us again.
What's your markup model?
You charge your clients whatever you want. Most agencies mark up our wholesale rates by 2-3x. A Standard tier client at $1,500 wholesale typically resells for $3,000 to $4,500 per month. We don't restrict your pricing or have minimums on what you charge end clients.
What happens if a client asks for a call with the SEO team?
Three options. You take the call yourself using our briefing notes, we join as a contractor under your agency name, or we offer your client an introduction to a separate consultancy. Most agencies pick option one or two.
Who owns the IP and deliverables?
Your agency owns 100% of the deliverables once invoices are paid. Templates, audit data, content, reports, everything. We retain no rights to anything client-specific.
Can we resell only certain services?
Yes. Some agencies use us only for technical SEO audits while they handle content in-house. Others use us only for link building. The tiers are starting points, not packages locked in stone. Custom scopes are quoted case by case.
How do you handle reporting?
Monthly branded PDF reports go out under your agency name with your logo. We populate the data, you decide what to show clients. Live dashboards via Looker Studio also available for agencies that prefer always-on visibility.
How quickly can you take on a new client?
Standard onboarding is 5 to 7 business days from signed agreement to first work product. Rush onboarding (2 to 3 business days) is available for an extra fee when you have a client deadline. Pair with a website design service if the client also needs a new site built around the SEO foundation.

Add SEO to your services without adding payroll

Free 30-minute partnership call. We'll walk you through wholesale rates, sample deliverables, and what onboarding your first client account would look like. No pitch, no pressure.

Talk Now