PPC management services that compound with your SEO.
Google Ads, Meta, Microsoft, LinkedIn, TikTok, and Snapchat. Managed by the same senior analysts who run your SEO so paid and organic stay aligned instead of competing for the same budget.
Eight platforms, one senior team.
Most agencies specialize in one or two ad platforms. Whitewater runs across the platforms that actually matter for service businesses, e-commerce, B2B, and local. Pinterest and X are intentionally not on the list because the audiences don't fit most client situations.
Flat fees, not percentages of waste.
Most PPC agencies charge a percentage of ad spend, which incentivizes them to talk clients into spending more. Whitewater charges flat monthly fees on the first two tiers because honest incentives produce better outcomes.
- One ad platform (Google, Meta, or LinkedIn)
- Campaign strategy and structure
- Account setup and conversion tracking
- Ad copy and basic creative
- Daily bid and budget management
- A/B testing on ads and landing pages
- Monthly performance report
- Quarterly strategy review
- Up to 4 ad platforms
- Cross-channel strategy and budget allocation
- Full conversion tracking infrastructure
- Ad copy, image, and basic video creative
- Daily management across all platforms
- Continuous A/B testing program
- Custom multi-channel reporting dashboard
- Monthly performance report
- Bi-weekly strategy calls
- Unlimited ad platforms
- Senior analyst as dedicated strategist
- Full creative production (including video)
- Advanced attribution and analytics
- Daily management and optimization
- Landing page conversion optimization
- Custom reporting and executive briefings
- Weekly strategy calls
- Priority response and Slack access
Need an audit on your existing ad accounts first? Account audits start at $1,500 and identify wasted spend, structural problems, and missed opportunities. Most clients pair PPC with monthly SEO or SEO retainers because the same analyst running both produces the most efficient overall growth.
Complete PPC services across every engagement.
Every engagement covers the full lifecycle of paid advertising from strategy through optimization. What changes between tiers is the number of platforms and the depth of creative production.
Strategy & channel selection
Decide which platforms actually fit your audience and budget before any setup happens. Most clients arrive thinking they need every platform. Often the answer is two done well rather than five done badly.
Account setup & tracking
Account creation, pixel installation, conversion tracking, audience configuration, and proper attribution setup. The tracking foundation is what makes everything downstream measurable.
Campaign architecture
Ad groups structured around real intent, not arbitrary keyword dumps. Negative keyword lists from the start. Audience segmentation that actually maps to your sales process.
Daily bid management
Bid strategies adjusted based on actual conversion data, not platform defaults. Manual oversight even on automated bid strategies because the platforms optimize for their goals, not yours.
Ad copy & creative
Multiple ad variations per ad group for testing. Image ads designed in-house. Video ads handled through partner videographers on higher tiers. Creative refresh on a regular cadence because ad fatigue is real.
Landing page recommendations
The page your ads point to matters more than the ad copy in most cases. Whitewater audits your landing pages, recommends conversion improvements, and can build dedicated landing pages on higher tiers.
A/B testing program
Continuous testing on ad copy, creative, audiences, and landing pages. Winners get scaled, losers get killed, and the learning compounds. Tests get documented so the agency knows what worked and why.
Conversion tracking
Server-side tracking where available, proper UTM parameters, GA4 integration, and call tracking when relevant. The data flowing back into the ad platforms is only useful if it's accurate.
Monthly reporting
Reports that tie ad spend to actual business outcomes, not just platform metrics. Conversions, cost per acquisition, return on ad spend, and where the budget is producing the most return. Plain language, real numbers.
Paid and organic work better together.
Most agencies silo paid and organic into different teams that barely talk to each other. The clients suffer for it. Three reasons running both under one senior analyst produces better outcomes than running them apart.
PPC data feeds SEO strategy
Ad campaigns reveal which keywords actually convert versus which ones just generate traffic. That data should immediately inform what content the SEO side builds next. Most agencies have no way to share this insight across teams. Same analyst running both means the insight gets applied the day it shows up.
SEO rankings change PPC budget
When your site starts ranking organically for a high-intent keyword, you should stop paying for the same keyword in Google Ads. Most paid teams never check this because they don't talk to SEO. Whitewater pulls back paid budget on keywords the SEO side has won, freeing budget for keywords where paid is still the only path.
Unified attribution actually works
A buyer typically touches both paid and organic before converting. Most agencies show clients fragmented reports where paid and organic claim the same conversion. Whitewater builds unified attribution from the start because the same analyst is reading both data sets and can tell the honest story about where the lead actually came from.
From audit to monthly optimization.
Every engagement starts with a strategy phase before ads ever go live. The temptation to launch fast usually costs more than it saves in wasted spend.
Audit & strategy
If you have existing accounts, they get audited first. If you don't, channel selection and budget allocation get figured out. Senior analyst recommends which platforms to run, what to spend, and what realistic outcomes look like.
Setup & tracking
Account setup, conversion tracking installation, audience building, and campaign architecture. The tracking foundation gets built first because everything downstream depends on it being accurate.
Launch & learn
Initial campaigns launch with controlled budgets. The first 2 to 4 weeks are learning weeks. Whitewater identifies which audiences, ads, and keywords are actually producing conversions and pulls budget away from the rest.
Optimize & scale
Once winners get identified, budget shifts toward them and tests expand around what's working. Reporting cadence is monthly with bi-weekly or weekly check-ins depending on tier.
The same senior on paid and organic.
Most agencies separate paid and organic into different teams because that's how the org chart works, not because it's good for clients. Whitewater is built differently. The senior analyst running your PPC campaigns is the same analyst running your SEO strategy. The insights flow in both directions, the attribution is honest, and the budget gets spent where it actually produces returns.
Things people ask about PPC.
What platforms do you manage?
Do you charge a percentage of ad spend?
Can you take over an existing ad account?
How much should I spend on ads?
How is PPC different from SEO?
Do you create the ad creative?
Want PPC that doesn't waste budget?
Book a free consultation. Whitewater walks your current ad accounts (if any), pulls up where the budget is leaking, and tells you straight whether PPC is the right channel for your situation right now. No pitch, no contract pressure.