Websites built to rank and convert. Then optimized for AI search.
Whitewater Digital Marketing designs custom websites with search built into the foundation, then makes sure they get found in Google and cited by ChatGPT, Perplexity and AI Overviews. Web design, SEO, AI search optimization, and photography. Navarre, Florida. Clients across the country.
Six services, built to work together
Most agencies run these as separate departments that never talk to each other. Here the same person handles all of it, so the site gets built on the structure the search work depends on, and the photos fit the layout they are going into.
Website Design
Custom builds with search structure in the foundation, not bolted on after launch. Fast, clean code, built to convert.
Website design services →AI Search Optimization
Getting cited when someone asks ChatGPT, Perplexity or Google AI Overviews for a recommendation. 48 of our pages are already being cited.
AI search optimization →SEO Retainer Services
Ongoing search work with monthly reporting that says what changed and why. No vague progress emails.
SEO retainer services →Technical SEO Audit
A proprietary crawler maps the site, the ranking simulator runs against your competitors, and the report says exactly what is holding you back.
Technical SEO audit →Local SEO
Map pack visibility, Google Business Profile, and the citation work that decides who shows up when someone searches nearby.
Local SEO services →Commercial Photography
Real estate, headshots, product and aerial work. Shot by the same person building the site, so the images fit the layout they are going into.
Photography services →Ranking power decides what gets found and cited
Every internal link passes authority. Our crawler measures where yours actually lands, page by page, and shows which pages are starved. Most sites push everything into the navigation and wonder why nothing ranks.
That same structure is what answer engines follow. It is why the web design and the search work are the same job, and why doing them separately costs you twice.
Four phases. No mystery.
You see the plan before any work starts, you get the actual work product every month, and you hear about what did not work as fast as what did.
Technical SEO Audit
A proprietary crawler maps the site, Search Console and analytics get pulled, and the ranking simulator runs against your top competitors. A written report you can read in twenty minutes.
SEO Strategy
Based on the SEO audit, the plan gets written. Which terms, in what order, what each will take, and realistic timelines. If something does not make sense, it changes.
Execution
Technical fixes come first because everything downstream depends on them. Then content, then links. You get monthly milestones and the actual work product.
Reporting
Monthly reports showing what changed and how rankings moved against the strategy. Plain English, real numbers. If a term dropped, the report says so and explains why.
Get a free website with an SEO retainer
Sign a twelve month SEO retainer and the website build comes with it. Custom, not a template. Built on the same foundation the search work depends on.
Results that survive the hard quarters
I would stand Tye and his entire SEO team against anyone that claims they are "the best" and Tye's team will surely blow them out of the water. He brings excellent and constant communication, determination to make your business successful in the digital space, and truly represents what professionalism means.
When we faced a significant decline in organic traffic that no one else could resolve, Tye stepped in and helped us turn things around. His analysis is incredibly thorough, and he often identifies issues that other firms overlooked. If I had to choose just one SEO specialist to work with, it would undoubtedly be Tye Odom.
I cannot believe the results that we experienced and continue to experience. The most impressive part is the quality of the visitors. We are strictly a B2B company and almost all of our traffic is coming from professionals, not homeowners.
Behind the work: Tye Odom
Fifteen years in search, every algorithm update since Panda. Whitewater started because watching agencies sell their best people and hand the actual work to juniors got old. You get the person you hired, with contractors brought in when volume calls for it.
Start with our top guides
The same thinking that goes into client work, written up for anyone who wants to understand how rankings actually get built.
The Ultimate Guide to SEO
How search works and what actually moves rankings, in the order the work should happen.
Read the SEO guide →AI Search Optimization Guide
How to get cited in ChatGPT, Perplexity and Google AI Overviews when customers ask for a recommendation.
Read the AI search guide →SEO Friendly Website Design
How to build a site that ranks from day one, and the structural decisions that decide whether it can.
Read the web design guide →The questions every prospect asks
How long before I see results?
Do I have to sign a long contract?
What makes this different from an agency?
Do you work outside Florida?
What tools do you use?
Ready to find out what your site is actually capable of?
Whether you need the site built, the rankings fixed, or both. Send the details or book a call and you get a real answer, not a pitch deck.