PPC Management Services that compound with your SEO instead of competing for budget.
Google Ads, Meta, Microsoft, LinkedIn, TikTok, and Snapchat. Managed by the same team running your SEO retainer or monthly SEO packages, so paid and organic share audience data, ad copy insights, and conversion learnings instead of working in silos.
- Google, Meta, Microsoft, LinkedIn, TikTok
- You own every account and audience
- Conversion tracking set up correctly
- Monthly reports tied to business outcomes
Why running PPC and SEO under one team beats splitting them
Most agencies treat paid and organic like separate disciplines. Done that way, they compete for budget and duplicate audience research. When the same team runs both, the data from each channel makes the other one better. Here's specifically how.
Why this matters. Splitting PPC and SEO between two agencies guarantees both miss this compound effect. The team running your ads doesn't see the organic data and vice versa. Running both under one team means every paid insight makes organic stronger, and every organic insight makes paid cheaper.
Every major ad platform, run by people who specialize in that platform
Each platform has its own ad ecosystem, audience signals, and optimization patterns. We staff specialists for each rather than asking generalists to fake expertise across all of them.
Everything that comes with every PPC management tier
- Full account audit before any changes
- Campaign structure design from scratch
- Conversion tracking setup (GA4, GTM, pixels)
- Ad copy and creative production
- Audience research and lookalike building
- Ongoing bid and budget optimization
- Monthly performance PDF report
- Live Looker Studio dashboard
- Business metric reporting (CPL, ROAS, CAC)
- Channel attribution and assist tracking
- Monthly strategy review call
- Quarterly business outcome review
- Dedicated account manager
- Slack channel or email, your call
- Same-day response on critical issues
- Ad approval workflow with your team
- Direct platform access for your team
- Full handoff documentation if you leave
From signed agreement to live ads in 14 days
Same workflow every account. Predictable, transparent, and built around your approval at the points that matter.
Account audit
Pull existing accounts, identify wasted spend, document conversion tracking gaps and structural issues.
Strategy design
Channel mix, budget allocation, audience targeting, campaign structure. Document and review with you.
Build and tracking
Campaigns built, ad copy produced, creatives designed, conversion tracking verified across all properties.
Launch and learn
Ads go live in controlled budget mode. Algorithm learning phase. Daily monitoring for the first two weeks.
Optimize and scale
Weekly optimization cycles, monthly strategy reviews, quarterly budget reallocation based on performance.
Self-managed accounts vs Whitewater PPC management
Most businesses self-manage their ads or hire a junior in-house marketer who's stretched across other duties. Here's what changes when an experienced team owns the channel full-time.
- Account structure built quickly, never optimized
- Conversion tracking incomplete or measuring the wrong events
- Spend allocated by gut, not by channel performance data
- No negative keyword pruning, wasted spend compounds monthly
- Quality Score ignored, CPC creeps up over time
- Reporting in raw platform dashboards, no business metric tie-in
- One platform mastered, the rest left underutilized
- Account audit before any changes, restructure with a documented rationale
- Conversion tracking validated end to end across GA4, GTM, and platform pixels
- Budget allocated weekly based on actual channel ROAS
- Negative keyword and audience exclusion pruning every week
- Quality Score managed actively to keep CPC trending down
- Monthly reports tied to business outcomes, not platform vanity metrics
- Specialists per platform, not generalists faking expertise
Three tiers based on channel count and ad spend
Ad spend is paid directly to platforms by you. Our fee covers management, optimization, reporting, and access to the team.
- One platform managed
- Account audit and structural rebuild
- Conversion tracking setup
- Weekly bid and budget optimization
- Monthly performance report
- Monthly strategy call
- Everything in Single Channel, plus:
- Two to three platforms managed
- Shared audience and pixel data across channels
- Looker Studio dashboard included
- Bi-weekly check-ins or your cadence
- Quarterly strategy review session
- Everything in Multi Channel, plus:
- Multi-platform with shared audiences
- Custom attribution modeling
- Weekly check-ins by default
- Same-day response on critical issues
- Dedicated account strategist
Four reasons most management clients stay 18+ months
Account ownership stays with you
Every Google, Meta, LinkedIn, and platform account is created in your name with you as primary holder. If you ever stop working with us, accounts, audiences, conversion data, and historical performance all stay yours.
PPC and SEO run by the same team
Insights from paid feed organic strategy. Insights from organic make paid cheaper. No agency split where the right hand doesn't know what the left is doing. One team, one strategy across both channels.
Reporting tied to business outcomes
Cost per qualified lead, return on ad spend, customer acquisition cost. The numbers that affect your P&L, not the click-through rates and impressions that look good in screenshots but mean nothing.
No long contracts, no exit fees
Three month minimum to start. Month to month after that with 30 days notice. If the work stops fitting your needs, you walk. No surprise charges, no held-hostage account access.
What people ask before hiring PPC management
What's included in your PPC management fee?
Who owns the ad accounts?
What's a typical monthly ad spend to start?
How do you measure success?
What's the minimum commitment?
Do you guarantee results?
Can you work with our existing PPC team?
How fast can you launch a new campaign?
See exactly where your ad budget is being wasted.
Free PPC account audit. We pull your Google Ads, Meta, or other accounts live on a 30-minute call and walk through what's working, what's not, and what 90 days of focused optimization would change. No pitch, no pressure.