White Label SEO

White label SEO that ships under your logo, not ours.

Senior SEO partnership for web design and marketing agencies. Hour blocks you allocate across your client roster. Branded reports under your agency's name. End clients never need to know.

Start a partnership conversation See agency blocks
100%Senior hours
NDAEvery partnership
15+Years in search
A
Your Agency · SEO Ops
October · 40 hr block
Active
Client A Roofing Pros of Pensacola On Track
12.5 / 16 hrs
Client B Bayfront Realty Group On Track
8.0 / 10 hrs
Client C Industrial Manufacturing Co. Implementing
6.5 / 14 hrs
27 / 40 hrs Block used this month
+13 hrs Available for new work
100%Senior hours billed, the same person every month
0End client exposure, NDA on every partnership
24 hrAverage turnaround on agency requests
1 mo.Rollover on unused agency block hours
Agency blocks

Three block sizes for three agency stages.

Pick the block that matches your current SEO client load. Hours allocate across as many end clients as you want. Scale up or down with 30 days notice.

Starter Agency
20 hours per month
For agencies with 1 to 2 active SEO clients getting started with white label.
$3,400 / month
$170/hr wholesale. 1-month rollover.
  • 20 senior SEO hours per month
  • Allocate across any number of end clients
  • Branded monthly reports (your logo)
  • Direct Slack or email access
  • Monthly partnership check-in (30 min)
  • NDA on every engagement
  • Ghost call availability (1 per month)
  • Unused hours roll to next month
  • Month to month, 30 days notice
Talk about Starter →
Most Popular
Growth Agency
40 hours per month
For agencies running 3 to 5 active SEO clients with consistent monthly scope.
$6,400 / month
$160/hr wholesale. 1-month rollover.
  • 40 senior SEO hours per month
  • Allocate across any number of end clients
  • Branded reports + raw data exports
  • Direct Slack access
  • Bi-weekly partnership calls
  • NDA on every engagement
  • Ghost call availability (3 per month)
  • Custom Python tooling available
  • Unused hours roll to next month
  • Month to month, 30 days notice
Talk about Growth →
Strategic Partner
80 hours per month
For agencies with 5 to 10 active SEO clients or running a dedicated SEO division.
$12,000 / month
$150/hr wholesale. 1-month rollover.
  • 80 senior SEO hours per month
  • Allocate across any number of end clients
  • Full branded reporting suite
  • Direct phone, Slack, email access
  • Weekly partnership calls
  • NDA on every engagement
  • Unlimited ghost call availability
  • Custom Python tooling included
  • Branded email address on your domain
  • Unused hours roll to next month
  • Month to month, 30 days notice
Talk about Strategic →

Need something different? Pair the block model with one-time technical SEO audits for a specific client, or a direct retainer if your firm wants to bring Whitewater into the relationship transparently.

What's covered

Everything your end clients would expect.

A white label partnership covers the same scope as a direct SEO retainer. The agency keeps the relationship. Whitewater stays invisible unless you say otherwise.

Technical SEO audits

Per-client technical reviews covering crawl, indexation, schema, internal links, and Core Web Vitals. Findings delivered in your agency's report template, ready to walk through with your end client.

Monthly optimization work

On-page optimization, content briefs, schema implementations, internal link restructures. The execution layer that most agencies don't have the senior talent for.

Content strategy & briefs

Keyword research, topic clustering, content briefs with search intent and outlines for your in-house writers. Or full content production if your agency outsources writing.

Link earning outreach

Real outreach to real sites in your end client's vertical. Targets researched, pitches written, sends managed. Placements come from sites that already rank, not link networks.

Google Business Profile work

Profile optimization, category tuning, review response systems, ongoing post management. The local SEO layer for your end clients who depend on the 3-pack.

Branded monthly reports

Reports delivered in your agency's branding with your logo, your color scheme, and your voice. Plain language summaries plus raw data your team can use to prep the client call.

Dedicated agency Slack

Shared Slack channel with your team for fast back-and-forth. No support tickets, no email tag. Most agency requests get a response same day.

Ghost call availability

When your end client wants to talk to the SEO directly, the senior joins the call as part of your team. Custom title, your agency's email address, no Whitewater branding.

Custom Python tooling

Custom-built SEO audit tools, ranking trackers, and competitive analysis dashboards. The Growth and Strategic tiers can use these on agency end clients with raw data exports back to your team.

Why agencies pick this model

Three reasons it's better than hiring in-house.

A senior SEO hire costs $120k+ annually before benefits. The math on white label is usually cleaner than the math on hiring.

01

Senior brain, your brand

The work that goes out to your end clients comes from 15+ years of search experience. Your agency keeps the relationship, the contract, the margin, and the recurring revenue. Whitewater is just the engine behind the brand.

02

Hours flex across your roster

Some months one client needs heavy technical work. Some months another client needs content strategy. The hours go where they're needed. You're not paying for capacity that sits idle on one account while another account starves.

03

Built for agency margins

Wholesale rates start at $150 per hour for the Strategic tier. Most agencies mark up 60% to 100%, which puts retail SEO at $240 to $300 per hour, which is exactly where the market prices senior SEO. The economics are designed to work for both sides.

How the partnership starts

From first call to first month live.

Most agency partnerships look like this. The whole onboarding usually takes 7 to 10 days.

01

Partnership call & NDA

Free 45 minute call to talk through your agency's client mix, current SEO situation, and where white label fits. NDA signed before any specifics about your roster get discussed.

02

Client roster mapping

Walk through your current SEO clients. Where each one is in their journey, what they need next, and how the hour block should be allocated for the first month.

03

Branding & report setup

Your logo, color scheme, and agency voice loaded into the reporting templates. Shared Slack channel created. Branded email address provisioned if needed for ghost calls.

04

Monthly cadence

Each month opens with hour allocation across your client roster. The work runs. Reports go out under your brand on schedule. Quarterly review to look at what's working and what to shift.

Who's behind the brand

The senior under your agency's logo.

Tye Odom, founder of Whitewater Digital Marketing
Tye Odom
Founder & Lead SEO

Working in search since 2010, across technical SEO, local SEO, content strategy, and the algorithmic shifts that have come along the way. Your end clients never see this name. They see your agency, your brand, your account team. The work happens behind that.

15 Years in Search 100+ Sites Worked NDA on Every Partnership Navarre, FL
Common questions

Things agency owners ask first.

How does white label SEO actually work?
Your agency sells SEO under your brand to your end clients. Whitewater does the work behind the scenes. Communication runs through your team. Reports go out under your logo with your agency's name on the cover. Your end client doesn't know Whitewater exists unless you choose to disclose. You mark up the wholesale rate, your agency keeps the margin, and the work gets done by a senior SEO with 15+ years of experience.
Will the end client know you're doing the work?
Not unless you tell them. Whitewater operates under NDA with every agency partner. Reports are branded for your agency. Email communication uses your domain. If an end client wants to talk to the SEO directly, that gets routed back through your agency or handled as a ghosted call where Whitewater shows up as part of your team.
Can I brand the reports as my agency?
Yes. Reports come as editable templates with your agency's logo, color scheme, and branding applied. Or as raw data you drop into your own reporting system if you have one. The reporting layer is part of every tier, not an add-on.
What happens if the end client wants to talk to the SEO directly?
Two options. Most agencies prefer ghosted calls: the senior shows up on the call as part of your team, branded as your SEO lead with a custom title and an email address from your domain if needed. The other option is to keep all communication routed through your agency team. Whichever pattern works for your client relationships works for the partnership.
How do I price the markup to my end client?
Most agencies mark up the wholesale rate by 60% to 100% depending on the client's market and what's competitive locally. So a Growth Agency Block at $6,400 wholesale typically sells as $10,000 to $13,000 per month across the agency's client roster. The math works because senior SEO retainers from direct providers usually run $190 to $220 per hour. Your end clients are paying agency rates, not wholesale ones.
Can I use this for one client or do I need a minimum?
The Starter Agency Block at 20 hours per month fits agencies with one or two SEO clients. There's no minimum number of end clients required. Some agencies start with one big client and grow from there. Others run six smaller clients off the same block. The allocation is your call.
Free partnership call

Want to see if white label fits your agency?

Book a free partnership call. Whitewater walks your current SEO client load, talks through the math on your specific situation, and tells you straight whether white label is the right move or whether something else makes more sense.

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